Scorecard | BecomebuyfromCompany

Instruction

Score yourself from 1 to 5 for each question below — 1 being the lowest and 5 being the highest. To evaluate how your business educates across each pillars of the Buyer’s Educational Journey and identify where your biggest opportunities lie. After completing each question, add up your scores to get the total for that pillar.

Scoring Guide

Total Below 10 → Push Mode
You rely on short-term inconsistent activity.

Total 10 – 15 → Neutral Zone
You have elements of an educational system, but it’s not consistent or fully connected.

Total 15 – 20 → Buy-From Mode
You’re clearly on your way to becoming a Buy-From Company — now it’s about maintaining and scaling consistency.

Visibility — Are You Easy to Find for the Right Reasons?

How consistently does your educational system help new prospects find you without paid ads?
How clearly do your channels teach what you’re known for, not just state it?
How often do you publish valuable, educational insights — not promotions?
Are you visible in industry learning spaces and conversations, not just marketing channels?

Engagement — Do Prospects Interact Before They Connect?

Can visitors learn and engage before contacting sales — through tools, guides, videos, or webinars?
Does your educational content proactively address common buyer concerns before they reach out?
Do you offer interactive learning tools or assessments that help buyers test fit and self-qualify?
Are you tracking educational engagement signals to identify high-intent prospects?

Commitment — Is Choosing You the Obvious Next Step?

Do prospects arrive at sales calls already educated on your value through prior content and tools?
Is your proposal clear, visual, and consistent with what your educational system has taught them?
Are your sales conversations diagnostic, not persuasive — continuing the learning journey buyers began earlier?
Do you track post-sale proof creation to feed new educational content and credibility assets?